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Accessibility and Usability

The Internet is a great medium for communication and research, for individuals and businesses a like. The Internet is a great equalizer, it allows the smallest business to compete globally with the biggest corporations.

"Accessibility is a very important term when applied to a website. Without good accessibility and usability, your website will be excluding a great deal of people. Those people will go to your competition."

Your business can reach every corner of the globe and every person, or so you think, but that is not the case, Why?;

Well, because there are millions of people out there that do not find their way around the Internet in the same manner as you. How do you think a blind person uses the Internet, or someone without the use of their arms. These people have expendable income, and want to enjoy the Internet as much as you and I, so why exclude them.

The way a website is created (coded behind the scenes), is what dictates how accessible a page is to someone with disabilities. The implementation of accessibility standards are not seen by people visiting your site, but they aid people with alternative technology to find what they are looking for. Some of those that would greatly benefit from an accessible site would be, among others:

1. Older people
2. Visually impaired people
3. People with physical disabilities
4. People with auditory and speech problems
5. People with cognitive disorders
6. People with neurological disabilities

So, why be accessible? Well, if you are not, you are denying yourself the business from millions of people world wide, and your reputation could suffer. Also, and we don't say this to scare you, it is now a legal requirement to make sites accessible (to a certain level). If your site is not accessible your business could be in trouble.

Accessibility overview:

1. Accessibility is not only a buzzword, it is a legal requirement.
2. Accessibility helps make the Web accessible to people with disabilities.
3. It is a way for your business to be more productive and inclusive.
4. Having and accessible site will allow your business to reach its full potential.
5. There are people out there that do not use the same technology as you to visit sites on the Internet.
6. An accessible site helps those with visual, auditory, physical, speech, cognitive, and neurological disabilities use the Web.
7. Implementing accessibility options for your site is not difficult, but the benefits are extraordinary.
8. Accessibility helps everyone have a good experience when visiting your site. The same way you take pride in the decor of your office, you should take pride in your website.
9. A compliant site is a happy site.

Usability overview:

1. If a site is difficult to navigate, people will not use it.
2. If people do not understand how to get from A (entry page) to B (your product), they will go elsewhere and your site has failed.
3. A usable site engenders trust and loyalty from your customers.
4. Good usability ensures people come back to your site over and over again.

Contact us today to find out more.

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